Women-owned boutique · 23 Broadway
Bra fittings, lingerie and swimwear in Corner Brook
What’s Underneath is a lingerie, bra and swim boutique with expert fitters. A personalized fitting is free, and the shop also carries mastectomy wear.
At a glance
A fitting boutique on Broadway
What’s Underneath is a lingerie, bra and swim boutique at 23 Broadway in Corner Brook, NL, offering bra fittings, lingerie, swimwear and mastectomy wear. It is locally owned and women-owned. The shop is open Monday to Saturday, 11 a.m. to 4 p.m., and closed on Sundays.
- Address
- 23 Broadway
Corner Brook, NL A2H 4C5 - Phone
- (709) 388-2727
- Hours
- Monday to Saturday
11 a.m.–4 p.m. · Closed Sundays - A fitting costs
- Nothing. It is free.
The fitting rail
What’s on the rail at 23 Broadway
Pick a hanger to see what the shop offers. Swipe the rail sideways to see them all.
Bra fittings are free
A personalized fitting costs nothing. You meet one of the expert fitters, talk through what is working and what is not, and then use the fitting room so the fit and size can be assessed. Private fittings are offered for anyone who cannot come in during opening hours.
- Free
- Private fittings offered
Lingerie for every day and for occasions
Tell the fitter if you are shopping for a special occasion. If you are buying for someone else, the shop can help you find a set she will adore.
- Special occasions
- Help with gifts
A swim section beside the bras
Swimwear is part of the shop alongside bras and lingerie. Call (709) 388-2727 to ask what is in before you come.
- Swimwear
Mastectomy wear
The shop carries mastectomy wear. Call (709) 388-2727 or email the shop to ask about it, and ask about a private fitting if coming in during opening hours does not suit.
- Mastectomy wear
- Private fittings offered
Gift cards
A What’s Underneath gift card is available if you would rather let her choose. Ask in the shop or call (709) 388-2727.
- Gift cards
What customers say
Rated 5.0 on Google, recommended on Facebook
5.0
on Google from 10 reviews
100%
recommend on Facebook, 51 reviews
“The best bras!!! And staff is great.”
“Excellent customer service, very professional”
“Top notch service & good bras!! Win, win!!”
Comments are from the shop’s Facebook page. A customer who has shopped here several times also calls it a necessary shop for women with a fuller bust.
First time?
Not sure where to start? Start with a fitting.
Come in, chat with one of the expert fitters about your current bra situation, then spend some time in the fitting room. It costs nothing, and private fittings are offered if you cannot make it in within opening hours.
Where we are
Find us on Broadway
What’s Underneath is at 23 Broadway in Corner Brook, NL. Call ahead if you would like to ask about stock or a private fitting.
What’s Underneath23 Broadway
Corner Brook, NL A2H 4C5
(709) 388-2727
whatsunderneath709@gmail.com
Opening hours
| Monday | 11 a.m.–4 p.m. |
|---|---|
| Tuesday | 11 a.m.–4 p.m. |
| Wednesday | 11 a.m.–4 p.m. |
| Thursday | 11 a.m.–4 p.m. |
| Friday | 11 a.m.–4 p.m. |
| Saturday | 11 a.m.–4 p.m. |
| Sunday | Closed |
Hours checked October 2026.
Questions
Good to know before you come
What does a bra fitting cost at What’s Underneath?
A personalized fitting is free.
Do you offer private fittings?
Yes. Private fittings are offered for people who cannot come in during opening hours. Call (709) 388-2727 or email whatsunderneath709@gmail.com to ask.
What are the opening hours?
Monday to Saturday, 11 a.m. to 4 p.m. The shop is closed on Sundays. Hours checked October 2026.
Where is the shop?
What’s Underneath is at 23 Broadway, Corner Brook, NL A2H 4C5.
What does the shop carry?
Bras and bra fittings, lingerie, swimwear and mastectomy wear. Gift cards are available.
How can I ask about what is in stock?
Call (709) 388-2727 or email whatsunderneath709@gmail.com.
Come in for a fitting on Broadway
Monday to Saturday, 11 a.m. to 4 p.m. Fittings are free.